Keer Tower
High-rise identity connected to everyday commercial use.
- Location
- Hangzhou, Zhejiang, China
- Programme
- Offices & retail
- Scale
- Approx. 240 m · 50 floors · 60,000 m²
- NBAX role
- Architectural design
Keer Tower in Hangzhou brings offices and retail into an approximately 240-metre commercial tower for Keer Textiles. The design connects the visibility of a skyline landmark with the practical need for a welcoming entrance and a clear commercial address at street level.
Design at the scale of the skyline and the street
Art Deco-inspired symmetry and stepped layers establish the crown and the tower’s identity. Towards the base, the façade develops into a more three-dimensional surface, with projecting entrance elements providing shelter from rain. The same architectural language connects the upper building with its points of arrival.
Experience beyond the hospitality brief
Keer demonstrates NBAX’s high-rise and commercial design experience, extending from the overall building form to the spaces people encounter at its base. For a developer balancing recognition and practical use, the project illustrates how one clear design direction can connect a complex building at very different scales.