Distinctive
architectural design
Nicola Beck’s education under Zaha Hadid and Patrik Schumacher in Vienna shaped an approach to form, movement and landscape as connected systems.
A distinctive identity
Why NBAX
Hotel and resort architecture, hospitality interiors and destination masterplanning. Design that connects what guests love with what a development needs to succeed.
Europe · China · Middle East
From early vision to technical delivery.


NBAX brings expressive design, commercial judgement and technical depth together. Our influences are international. Their value is practical.
Nicola Beck’s education under Zaha Hadid and Patrik Schumacher in Vienna shaped an approach to form, movement and landscape as connected systems.
A distinctive identityDesign intent is developed through clear information, careful detailing and coordination. Decisions are tested against the requirements of construction and operation.
Clarity in the detailOur experience spans independent hotels and international operators, from three-star properties to five-star resorts. Good design does not have to be expensive to build. We work with your budget, using thoughtful planning, practical details and carefully chosen materials to create quality without unnecessary complexity.
Value at every budgetGalactic Group’s technical resources connect architecture and interiors with multidisciplinary BIM, construction documentation and complex project delivery.
The capacity to follow throughQuestions about fees, budgets or what it is like to work with us?
Read our client FAQsA budget. A difficult site. An operator’s requirements. Good design finds exceptional solutions within these realities.
Tell us what your project needs to solvePrioritise the spaces and details that shape guest perception. Use repeatable systems and considered specifications to support cost control without losing identity.
Connect room mix, circulation, amenities and service routes. Consider guest experience and operating efficiency together, from the earliest layouts.
Balance atmosphere with durability, maintenance and adaptability. Create destinations that can remain desirable and practical throughout their working life.
Choose an integrated appointment or focused support for your existing team.
Give your project a clear identity and a practical plan.

Create a guest experience that works behind the scenes.

Give visitors a reason to arrive, explore and stay.

Keep control of the design as your project moves towards construction.

Your scope is agreed at the outset. NBAX’s design expertise and Galactic Group’s technical resources bring continuity from early decisions to coordinated delivery.
Experience across international hotel groups and brands






Our portfolio includes projects involving IHG’s Vignette Collection, Crowne Plaza, Four Seasons, Pullman, Sofitel, Westin and Shangri-La.

Raised in the Austrian Alps, Nicola Beck studied architecture at the University of Applied Arts Vienna in the studio led by Zaha Hadid and Patrik Schumacher.
Her experience across architecture, hospitality interiors, landscape and masterplanning informs NBAX’s integrated approach: creative ambition, an understanding of the business behind a destination, and close attention to how it can be built and operated.
Connect with NicolaTell us where the project is, what you want to achieve and the decision you need to make next. We can discuss the right design and delivery scope for your stage.
At the point where design can help you make a better decision. That might be an early site opportunity, an emerging brief, a concept to develop or a technical delivery challenge.
The location, intended use, current project stage and your main question. If available, include a site plan, brief, budget parameters or target programme. You do not need a finished brief to start a conversation.
We can discuss design development, interiors, BIM, coordination and documentation around an existing design. The first step is to understand the design intent, available information and responsibilities of the wider project team.