HOSPITALITY DESIGN
Hotel corridors don’t generate revenue. So should we treat them like they don’t matter?
In most hotels, the corridor is an afterthought, a filler space.
ARCHITECTURE FOR EXTRAORDINARY DESTINATIONS
PLACES PEOPLE TRAVEL FOR.
01 / 08
01Haining HeadquartersCommercial architecture / China
02MühlenkopfschanzeTourism & mobility / Willingen, Germany
03Kaihua Fish MuseumCultural destination / China
04Shanghai Beauty ClinicInteriors / Shanghai, China
05IHG Vignette CollectionHospitality interiors / World Islands, Dubai
06Marbella HotelArchitecture & landscape / World Islands, Dubai
07Sanya WaterfrontWaterfront destination / China
08Hotel LondonDestination hospitality / World Islands, Dubai
09Keer TowerHigh-rise offices & retail / Hangzhou, China
10
Adidas Tubular LabBrand experience / Shanghai, China
A selection of our work. Further commissions remain confidential, reflecting the discretion we bring to our client relationships.
Marbella HotelHospitality interiors / Dubai
Imagination / Precision / Adventure / Delivery
Your Destination.
Designed to attract visitors.
Your hotel or destination needs to attract guests, operate efficiently and make commercial sense. At NBAX Galactic, we bring architecture, interiors and masterplanning together around your site, budget and business goals.
Whether you’re developing an independent hotel or working with an international operator, we combine NBAX’s design expertise with Galactic Group’s technical resources to take your project from concept to construction. You get distinctive design, coordinated information and buildable solutions.
01 /
Hotels & resorts
Whether you are opening an independent hotel, updating an existing property or developing a resort with an international operator, we connect guest appeal with your budget and the realities of running it.
02 /
Tourism destinations & attractions
Give people a reason to visit, stay longer and return. We help shape a clear offer around your location and audience, from urban cultural attractions to destinations in remote landscapes.
03 /
Mountains, waterfronts & deserts
A demanding site needs more than a striking concept. We bring design and technical thinking together around steep terrain, access, climate and construction logistics, with specialist partners where needed.
04 /
Branded residences & unique homes
Bring the comfort, character and attention to detail of hospitality to residential living. We design branded apartments and distinctive homes around the people who will use them and the experience you want to create.
05 /
High-rise & mixed-use buildings
Make your development recognisable while making the space work. Our tower and commercial experience connects architectural identity with efficient planning, clear arrival and coordination across different uses.
IDEAS BEHIND THE
PLACES WE DESIGN.
Thoughts, observations and practical insights on hospitality, destination development and the future of travel.
ARCHITECTURE
Hotel facades come with a built-in advantage: repetition.
Handled well, it becomes rhythm, pattern, and brand identity.
HOTEL STRATEGY
Hotel suites aren’t just bigger, fancier rooms.
During uncertain times they are the smartest way to enter the luxury market without overexposing your project.
RESORT DESIGN
The pool is the social and commercial engine of a hotel property.
Done well, it becomes a tool for choreographing the entire experience and guest behavior.
MOUNTAIN HOSPITALITY
Building mountain resorts sometimes feels like playing chess with gravity.
But you can make the laws of the slope work for you.
DETAILS & CRAFT
We once told entire stories through railings.
Today we hide them in glass.
DESIGN STRATEGY
Some of the strongest hotels are built around one clear idea.
The challenge is choosing which one deserves to lead.
RESORT DESIGN
When the line between inside and outside starts to blur, this is where resort magic really happens.
In the most successful resorts, guests do not experience buildings and landscape as two separate layers.
HOSPITALITY BUSINESS
Hotels sell rooms. The smart ones don’t.
The more interesting concepts are no longer selling nights. They are selling access.
2022
Winner / Architect category
International Smart &
Sustainable Marina Awards
Recognition that
starts with place.
NBAX won the Architect category for its Sanya waterfront project: the reimagining of an old shipyard as a destination combining a yacht club and film studio.
A recognition of architecture that connects identity, existing resources and the life of a waterfront.
Waterfront and floating architecture.
In partnership with BACA Architects.
Our partner BACA Architects brings over two decades of experience designing with water. Led by founder and RIBA Fellow Richard Coutts, the practice connects flood-resilient masterplanning with leisure and hospitality design.
From the UK’s first Building Regulations-compliant amphibious house to floating and waterfront environments, BACA combines architecture, engineering and research. Alongside NBAX’s destination design expertise, this brings a focused perspective to projects where water, landscape and development must work together.
Explore BACA’s expertise
20+Countries
5Regional hubs
GLOBAL PERSPECTIVE.
LOCAL UNDERSTANDING.
We work across Europe, the Middle East, Asia and Africa, bringing international design expertise together with local knowledge and delivery partnerships.
Selected project & team experience
Europe
- United Kingdom
- Germany
- Austria
- Switzerland
- Turkey
Middle East
- United Arab Emirates
- Saudi Arabia
- Bahrain
- Oman
Asia
- China
- India
- Maldives
Africa
- Morocco
- Mauritania
- Egypt
- Kenya
Americas
- United States (California and New York)
- Bahamas
07 / Your next stepA site. A brief. A decision to make.
Let’s find the
potential in
your destination.
Tell us where the project is, what you want to achieve and the decision you need to make next. We can discuss the right design and delivery scope for your stage.